CREATION A SHORT GUIDE ABOUT WHY AND HOW TO ENGAGE THE COMMUNITY
Actualizado: 17 sept 2019
The participation of the community is essential in development of the city and in the conservation of World Heritage Sites. The community must decide “the kind of city where they’ll like to live”, taking decisions about the recourses, policies, etc, that they want to use to improve their lifestyle. The community should be an active part and they must participate in the decisions-making that affect them directly. To mobilize the community, I think that would be a good idea to work at three different levels: national, regional and local.
The person in charge of the cultural heritage in a country normally have more recourses and dispose of more tools, money, personal, etc, than the person in charge a city, for this I think that the Minister of Culture should be the responsible for:
To create awareness campaigns about the importance of World Heritage Site and the conservation of it in media: TV, Radio, Press, Social Media, etc.
To realize a TV informative program about the work of UNESCO, its objectives, actions, the importance of the declaration of W.H. Sites to the cities and towns, and the economic, social and cultural benefit of this “title”. The program could show as example other sites and the positive results obtained in these.
Advertising campaign about the different W.H. Sites to promote tourism at the national level.
Train the government’s representative in cultural heritage and management of sites, because they have to converse with the communities and they would be the link between the government and the people.
In each region there is a representative office of Minister of Culture that knows the particular characteristic of the region, the people, the traditions, custom, and style to work, etc… each region should work with the City Hall of the city to active and to mobilize the citizens to permit a balanced development of the city. I think that they should focus their efforts in:
Realize an informative program in the schools and colleges with interesting activities that cause interest in young people, because these can become “ambassadors” of their tangible and intangible heritage.
Encourage the creation of cultural, neighborhood, student associations, that together with Universities, libraries, professional colleges, etc.. can cooperate with the activities in the conservation of the cultural and natural heritage and in the transmission of their traditions and knowledge.
Organize oriented encounters so that the people can know the nearest World Heritage Sites. The touristic presenters could be volunteer students of History, Arts, Architecture, Natural Sciences, etc
It is the most important level because the people normally think that they can’t do anything and they let the power to decide in the government, because it’s something distant for them. The local level is different because is near to them and the citizens feel that are part of the life in the city, they “are the city”. In this level the communication with the local government and the people are direct and to maintain an intense communication and to make decisions they should:
the projects, problems, and where the representatives of the citizens feel that are listened to and valued.
Organize meeting between the government and the different local institutions (associations, NGO, University,etc) to share ideas, thoughts, to make decisions about the management and the use of their heritage, urban planning, business, etc.
Realize survey in all sectors of society where citizens can express their opinions freely, and they can offer suggestions, complaints, etc.
Create an informative website with the news related with the heritage, tourism and cultural activities. This web could have a “forum” where the citizens can share their opinions, feelings, criticism, etc. They could used the social media (Facebook, Pinterest, Blogs…)to realize small informative campaigns about events and to share photos, old legends, story, curiosities, mysteries, etc.
Realize informative session regularly where the responsible person explain to the citizens the progress of the projects, problems, incidents and where the representatives of the citizens feel that are listened to and valued.
These are my small ideas to start in any place and it’s possible to obtain good results.